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At OOTD Malaysia, we value your privacy and are committed to protecting your personal data in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place orders, subscribe to our marketing communications, or otherwise interact with us.

By accessing or using our website, you agree to the collection and use of information in accordance with this Privacy Policy.


1. Information We Collect

Information You Provide

We may collect personal information including:

  • Full name
  • Email address
  • Mobile phone number
  • Billing address
  • Shipping address
  • Order and transaction details
  • Account login information (if applicable)
  • Customer support communications

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Website usage and browsing behavior
  • Referral source
  • Cookie identifiers
  • Advertising identifiers


2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Deliver products and services
  • Verify payments and prevent fraud
  • Manage returns, refunds, and exchanges
  • Provide customer support
  • Improve website functionality and user experience
  • Personalize product recommendations
  • Send order confirmations and shipping updates
  • Conduct marketing and promotional activities
  • Measure advertising performance
  • Comply with legal and regulatory obligations


3. Marketing Communications

With your consent where required, we may send you:

  • Promotional offers
  • Discount codes
  • New arrival announcements
  • Product recommendations
  • Marketing newsletters

You may opt out at any time by:

  • Clicking the unsubscribe link in our emails
  • Contacting our customer support team

Opting out of marketing communications will not affect transactional communications related to your orders.


4. Cookies, Analytics & Advertising Technologies

We use cookies and similar tracking technologies to enhance your shopping experience.

Cookies may be used to:

  • Remember items in your shopping cart
  • Save account preferences
  • Improve website performance
  • Analyze visitor behavior
  • Deliver relevant advertisements

Analytics Services

We may use analytics services such as:

  • Google Analytics
  • EasyStore Analytics
  • Other website performance measurement tools

These services help us understand how visitors interact with our website.

Advertising Technologies

We may use advertising tools including:

  • Meta Pixel (Facebook and Instagram)
  • Google Ads Conversion Tracking
  • Retargeting and Remarketing Technologies

These tools may collect information regarding your interactions with our website and advertisements.

This information helps us:

  • Measure advertising effectiveness
  • Show personalized advertisements
  • Improve marketing campaigns
  • Reach customers who may be interested in our products

You may manage cookie preferences through your browser settings.


5. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share information with trusted service providers, including:

Payment Providers

To process secure payments.

Shipping & Logistics Partners

To deliver your orders and provide shipment tracking.

Website & Technology Providers

Including hosting providers, e-commerce platforms, analytics providers, and customer support tools.

Marketing Providers

Including advertising and email marketing platforms.

Legal Authorities

Where required by applicable laws, regulations, court orders, or government requests.


6. Payment Security

All online payments are processed through secure third-party payment gateways.

We do not store your complete credit card, debit card, or banking credentials on our servers.

Payment information is handled according to the security standards and privacy policies of the respective payment providers.


7. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill orders and provide services
  • Maintain transaction records
  • Resolve disputes
  • Comply with legal obligations
  • Prevent fraud and abuse

When information is no longer required, it will be securely deleted or anonymized.


8. Protection of Personal Information

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against:

  • Unauthorized access
  • Disclosure
  • Alteration
  • Loss
  • Misuse

While we strive to use commercially acceptable means to protect your information, no internet transmission or electronic storage system can be guaranteed to be 100% secure.


9. Your Rights

Subject to applicable laws, including the Malaysian Personal Data Protection Act 2010 (PDPA), you may request to:

  • Access your personal information
  • Correct inaccurate information
  • Update personal details
  • Withdraw consent for marketing communications
  • Request deletion where legally permissible

To exercise these rights, please contact us using the details below.


10. Third-Party Links

Our website may contain links to third-party websites, platforms, or social media pages.

We are not responsible for the privacy practices or content of third-party websites. Users are encouraged to review the privacy policies of those websites before providing any personal information.


11. Children's Privacy

Our products and services are intended for individuals aged 18 years and above.

We do not knowingly collect personal information from children under the age of 18.

If we become aware that personal information from a child has been collected, we will take reasonable steps to delete such information.


12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time.

Changes will become effective immediately upon posting on this page. We encourage users to review this Privacy Policy periodically.


13. Contact Information

If you have any questions regarding this Privacy Policy or wish to exercise your rights regarding your personal information, please contact us:

OOTD Malaysia
Website: https://www.ootd2u.com/
Email: support@ootd2u.com
WhatsApp: +6016-7323781

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